The Ledger
Tactical advice for running a profitable service business.

The Hidden Cost of Quoting "Gut Feel" Jobs
Why "eyeballing it" is the fastest way to lose money, and how historical data can save your margins.

Spreadsheets vs. Purpose-Built Apps: What's Really Costing You More?
"It's free," you tell yourself. But how many Saturday nights have you spent fighting with Excel formulas instead of sleeping?

A Contractor’s Guide to Tracking Mileage (Without Losing Your Mind)
You’re leaving thousands of dollars on the table every year. Here’s how to claim your deduction without filling out a logbook every time you turn the key.

The Photographer’s Guide to Pricing Your Work
Learn how to calculate your Cost of Doing Business (CODB) for every shoot, so you can price your wedding packages for actual profit, not just revenue.

Top 5 Bookkeeping Apps for Contractors in 2026
A breakdown of the best tools for freelancers and independent tradespeople who bill by the job.

Why "Catch-Up" Bookkeeping is Killing Your Freelance Profit
The hidden cost of waiting until tax season to organize your expenses, and why real-time tracking is the only way to scale.